Include an element of surprise and intrigue!
To hook people in, why not include an element of surprise or intrigue at the start of your Reel? An element of surprise can be created by using a cool, eye-catching and unexpected visual transition at the very start of your short form video. For example, you can snap your fingers to go from an empty plate to the final dish in a blink of an eye.
Generate intrigue by starting your voice-over with statements like, “Here’s why this recipe will change your life” or “This meal prep method will transform your health.”
Elements of surprise are perfect for creators who enjoy playing with visuals, while statements of intrigue are ideal for those who excel at storytelling. Experiment with both to see which resonates best with you and your audience.