THE PRE-SHOOT STAGE OF A COOKBOOK
Every cookbook shoot is a little different, but usually by the time publishers approach me to photograph a cookbook, they’ve had countless meetings and already decided on the look and feel they’re hoping to achieve for the book. Often there’s a mood board, a props wish list and also thoughts on the ideal lighting and overall colour palette for the book.
Unlike commercial shoots, editorial shoots, like a cookbook shoot, often do still allow for food photographers to have considerable input. This is one of the reasons I love working on cookbooks so much — the exchange of ideas and teamwork often brings out the best in everyone. Plus, as a cookbook photographer, I’m given creative freedom to add my personal touch, which is super fulfilling.
That said, my top priority during any cookbook shoot is bringing the author’s and publisher’s vision to life. While I relish the opportunity to express myself creatively, I approach each project with the understanding that the client’s goals come first. At the same time, I recognise that they’ve hired me for my unique expertise and perspective, so I’m never hesitant to suggest bold ideas or unexpected elements that might take their vision to the next level.
Ultimately, it’s about striking a balance: ensuring the client feels like royalty while still leaving my creative fingerprint on the project. It’s my firm belief that it’s precisely my eye and take on food photography that the client hired me for, so I’m never afraid to give it my all if and when appropriate!
